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Privacy Policy

1. Who We Are

This Privacy Policy describes how TasteLokal (“we”, “us”, “our”) collects, uses, stores, and shares your personal information when you visit tastelokal.in or place an order with us. By using our website you agree to the practices described below.

2. Information We Collect

  • Identity & Contact: Name, mobile number, email address, billing and shipping addresses provided at checkout or account signup.
  • Order Information: Products ordered, transaction value, delivery preferences, payment method used.
  • Payment Information: Card or UPI details are entered directly on our payment partner Razorpay’s secure interface. We do not store card numbers, CVVs, or UPI PINs on our servers.
  • Technical Data: IP address, device type, browser, pages visited, referral source, cookies, and similar analytics signals.
  • Communication Records: Messages you send us via WhatsApp, email, or our contact form, and our replies.

3. How We Use Your Information

  • To process and fulfil your orders (including sharing delivery details with our shipping partner).
  • To send transactional updates over email and WhatsApp (order confirmed, dispatched, out for delivery, delivered, refund processed).
  • To provide customer support and resolve disputes or grievances.
  • To improve our website, product catalogue, and customer experience using anonymised analytics.
  • To send marketing communications about new products, festive collections, and offers — only with your explicit consent. You may opt out at any time using the unsubscribe link or by replying STOP on WhatsApp.
  • To comply with legal obligations, prevent fraud, and protect our rights and those of our customers.

4. Sharing With Third Parties

We share the minimum information necessary with the following trusted service providers, each bound by their own privacy practices:

  • Payment processor — Razorpay Software Private Limited (for collecting payments).
  • Logistics partners — Shiprocket, Delhivery, India Post, or other couriers (for last-mile delivery).
  • Communication tools — WhatsApp Business API, transactional SMS/email providers (for sending order updates).
  • Analytics — Google Analytics, Meta Pixel (for understanding aggregate website usage; not used to identify individuals).

We will never sell your personal data to third parties for advertising.

5. Cookies & Tracking

Our website uses essential cookies (to keep you logged in and maintain your cart), analytics cookies (Google Analytics), and marketing cookies (Meta Pixel) only when you give consent. You can disable non-essential cookies in your browser settings without losing core shop functionality.

6. Data Retention

Order, billing, and tax records are retained for 8 years as required by Indian tax law. Account and marketing communication records are kept until you ask us to delete them or close your account. Analytics data is retained in aggregate and anonymised form for up to 26 months.

7. Your Rights

  • Access — request a copy of the personal data we hold about you.
  • Correction — ask us to update inaccurate information.
  • Deletion — ask us to delete your account and data (subject to tax-retention obligations above).
  • Withdraw consent — opt out of marketing communications at any time.

To exercise any of these rights, email hello@tastelokal.in with the subject line “Privacy Request” and a verifiable mobile number or order ID.

8. Children’s Privacy

Our products and website are intended for users aged 18 and above. We do not knowingly collect personal information from minors. If you believe a minor has shared data with us, please write to us and we will delete it promptly.

9. Security

We protect your data with HTTPS encryption across the site, secure database storage, restricted staff access, and PCI-DSS-compliant payment processing via Razorpay. While we take reasonable precautions, no system on the internet is 100% secure — we will notify affected users in case of a confirmed data breach.

10. Grievance Officer (IT Rules 2011)

In accordance with the Information Technology Act 2000 and the rules thereunder, the contact details of our Grievance Officer are:

Name: Rupesh Singh Kota
Email: grievance@tastelokal.in
Response time: Within 48 hours of receiving the complaint.

11. Updates to This Policy

We may update this Privacy Policy from time to time. Material changes will be notified via a banner on the homepage and via email to registered users at least 7 days before they take effect. The “last updated” date below reflects the current version.

Last updated: 14 June 2026